Caption: Huang Weiyu, a graduate student in the Department of Visual Communication, won the Gold Award in the Brand Recognition Design category of New York ADC for his work "Tillage"
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The students of the Department of Visual Communication Design of the Asian University of Taiwan participated in the 2020 New York Art Guidance Association (NY ADC) design competition. There were 16 students of the Department of Visual Communication and 6 works. They won a total of 1 gold award, 2 bronze awards, and outstanding performances. It is worth mentioning that the organizers calculated the points, and Asian University entered the ranking of the top 100 universities and colleges in the world. Among the top design schools in the world, the world ranked 13th and Taiwan ranked first.
Professor Lin Pan of the Department of Visual Communication said that the New York Art Association's "New York ADC Award" design competition began in 1920. It is one of the oldest and most prestigious design and advertising activities in the world, and is recognized by the global advertising and design community. The most representative professional design award, whose name is "Design Oscar". The ADC Design Award is the 99th this year and the 100th anniversary next year. This is one of the awards highly valued and affirmed by the advertising industry. This is also a design competition awarded by the Ministry of Education during the Warring States Period.
Caption: The works of "Monster Tongue Cake" by 3 students such as You Ruoyin (left), and the works of "My Cake Thousand Cake" (right) by 4 students such as Guo Zhiti, right.
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The work of "Geng Tian" by the master student of the Department of Visual Communication Huang Weiyu won the gold award in the brand recognition design category of NY ADC. Huang Weiyu said that the design concept of the "Geng Tian" logo comes from the cross structure of "warp" and "weft" of Taiwan's traditional textile woven products. The "Geng Tian" logo is now the logo of a workshop that teaches traditional hand-woven Taiwan in the Taiwan Chinese Creative Park. The store hopes to increase the recognition of local culture through hand-woven teaching courses.
Obtained the double-copper works of NY ADC. The first is the "BEAU Lipstick Gift Box" packaging design work of the Department of Visual Communication Ruan Yulin and He Peiwen. Using retro nightclub elements and neon colors to attract young people to consume; It is very pleasantly surprised and has a collection value; the second is the integrated design work of "My Old Child" by the students of Hong Yumin, Xu Yuwen, Tu Ruishan and Guo Baijun of the Department of Visual Biography. With the help of simple icons, it can be easily matched with the APP to record the daily condition of the elderly and provide more direct and convenient assistance for home caregivers.
Caption: The works of "Beauty Lipstick Gift Box" by Ruan Yulin and He Peiwen (left), and the works of "My Old Child" (right) by Guo Baijun and other students of Visual and Communication Department .
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Three works that won the ADC "Excellence Award", one, the visual biography department Min Yiting, Liu Chenghan's "words are in style. Taiwan" works, the second is the visual biography department Guo Zhiti, Lin Yifang, Lin Yihui, Xu Ziyan's "My Cake Thick" "Ya" works, three, the "Monster Tongue Cake" works of You Ruoyin, Hong Yucen, and Gu Chengyu, which are based on Taiwanese local customs, local attractions, and special snacks, presenting interesting and novel posters. , Packaging design works, won the favor of evaluation. Zheng Jianhua, director of the Department of Visual Communication, pointed out that Asian Masters students have spared no effort to participate in the International Design Competition and participated in the New York ADC Design Award, winning the third prize this year. The students of the Department of Visual Communication replaced the "Double Bronze Award" of the 2017 NADC design with the poster design of "Good Lugang Old Lane"; the works of 13 students from the School of Creative Design won the ADC design font design, illustration, packaging and publication design in 2018 4 Outstanding awards.
Caption: Zheng Jianhua, the director of the Department of Visual Communication (third from right in the back row), took a group photo with 14 students who received 1 Gold, 2 Bronze, and 3 Excellence Awards from the New York ADC Design Award.
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